team of outliers
Chief Executive Officer and Founder
Paul Hsu is CEO and Founder of Decasonic, the venture and digital assets fund building blockchain innovation. His experience as both an early stage tech investor and operator enable him to partner with outlier founders to accelerate product market fit and systematically scale start-ups.
Paul’s curiosity and conviction in disruptive technology dates back to the dawn of the Internet: first, as a venture investor on Sand Hill Road, then as a senior executive at pre-IPO mobile, social and gaming companies, and today as a founder and investor in blockchain.
Paul's work at Zynga, a leading social gaming developer, focused on products and growth initiatives tied to in-game virtual economies and other digital assets. After Zynga’s IPO, beginning in 2013, he expanded this expertise into investing in blockchain technology.
During the course of his career, Paul has held senior leadership positions at technology companies in Silicon Valley, Tokyo, Chicago and New York City where his expertise in product and growth helped stabilize and systematically scale these companies during periods of exponential growth.
Paul's early career included early stage venture investing at NeoCarta Ventures, a $300M fund based in Silicon Valley. Paul joined as a founding team member and was a key investment professional in the investment, advisory and management activities of the fund.
Paul holds a Bachelor of Arts from Yale University, where his studies concentrated on economics, math, statistics and international politics. He graduated Phi Beta Kappa and magna cum laude.
Superpowers: Product and Growth
Chief Technology Officer and Venture Partner
Allister is a technologist in big data, cloud and blockchain. In 2021, after 21 years in engineering leadership at DoubleClick/Google, Allister joined the founding team at Decasonic, a venture and digital assets fund building blockchain innovation. Allister is passionate about enabling entrepreneurs to innovate and accelerate engineering success.
As CTO and Venture Partner at Decasonic, Allister leads strategic technological vision, technical due diligence and engineering advisory. As leader of Decasonic Labs, Allister’s mission is to transform blockchain concepts into world class solutions at unprecedented speed.
The majority of Allister's career has been as an engineering leader. Allister is an engineering veteran and formerly in sales engineering on AdTech and Cloud Computing. He has been responsible for spinning up multiple engineering teams on cutting edge technologies such as BigQuery, Dataflow, Kubernetes and Airflow. Allister pioneered Big Data in AdTech. He was responsible for the success of DoubleClick/Google’s Data Transfer files which revolutionized the industry’s pixel based ads logs analysis. Allister was heavily involved in the development of BigQuery/Dremel, the genesis of Big Data. Allister has advised Google Ventures and Google Capital on numerous deals within and outside of AdTech. Allister has led teams on prototyping technologies focused on rapid scaling. Allister has led multiple security and malware detection projects.
As a Technical Leader and Sales Engineer, Allister has sold and implemented the top Fortune 500 companies both on Google and DoubleClick Cloud technologies. Allister founded DoubleClick Professional Services and has led multiple worldwide technical teams. Allister contributed to various published research studies, whitepapers and patents. Allister was an early employee of DoubleClick starting in 2000 and joined Google through acquisition in 2008. Before DoubleClick, Allister was at a startup, Runtime, which created content management systems.
Allister holds computer science and economics degrees from Columbia and Yale. Allister’s work-ethic comes from his immigrant parents who fought their way to deliver the American Dream to their children. Allister is deeply grateful and wishes to pay that forward to all. Allister is an avid disc golfer, electric bicyclist, electric skateboarder, skier, snowboarder and chess player. Allister is a Taoist and practices Tai Chi Chuan and deeply believes in balance as philosophy for life.
Superpowers: Tech and Prototypes
Jeffrey Sternberg is a Venture Partner at Decasonic, a venture and digital assets fund building blockchain innovation. An early blockchain investor and enthusiast, he joined Decasonic's Advisory Committee in 2021, where he is focused on investor relations and business development.
Jeff has held leadership positions across both venture and operating functions. He is on the founding team, as Managing Partner and Head of Partnerships, at Hunt Club, a modern search firm that leverages technology and a network of business leaders to place best-in-class talent for companies. There, he leads revenue and partnerships efforts and helped scale their team to over 100 employees through their Series B.
Prior to Hunt Club Jeff, was Partner and Chief Revenue Officer at New Coast Ventures, a venture-studio that invests, incubates, and builds technology for early stage tech companies. At New Coast Ventures, he was responsible for deal sourcing, investor relations, and raising capital. Earlier in his career, Jeff's sales experience was largely in the digital and social media space, including leading Midwest Sales for SHIFT (acquired, Brand Networks), a social media buying and analytics platform where he sold to some of the largest brands and media agencies in the world.
Jeff holds a Political Science degree from Lehigh University, where he played four years of Division I Men's Tennis. He's been a member of YPO since 2019, enjoys any sport involving a racket, kayaking, rooting for Chicago sports teams, and spending time in Southwest Michigan with his wife and two children.
Superpowers: Talent and Partnerships