coverage & conversations
Block’s content creator stint
Block wants to help its merchants flaunt their assets (and sell them, too).
The company is looking to patent a platform for customizable e-commerce tags in “realtime multimedia content.”
Despite the fact that influencer marketing has changed consumers’ purchasing decisions, e-commerce hasn’t been as flexible, according to Lauren Tierney, investor at venture and digital asset fund Decasonic. Major platforms like Block researching tech like this patent exemplify where the industry is headed, she noted.
“Most people buy from their social connections today. They don’t buy from targeted marketing ads,” said Tierney. “I think that the future really lies in this idea that more immersive shopping will emerge … in the places we already consume.”
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