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The Future of Web3 Commerce

Fireside chat with Andy Sack & Lauren Tierney

Recap Video

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We've created recap videos of each panel so you don't miss a beat.  


Discussion Topics 

  • You and Forum3 work with Starbucks, what are you seeing in web3 loyalty and commerce?

  • What are the large trends you see in brands and how they engage with their digital communities in web3?

  • How does web3 impact the commerce journey?

  • What are you seeing for brands to transform transactional to engage shopping?

  • How can businesses and stakeholders prepare for this shift, and what potential barriers do you foresee in the mass adoption of Web3 commerce?

Subway Station
Cloudy Sky

Panel Overview 

In a riveting on-stage chat about "The future of web3 commerce," Andy Sack, the ex-head of marketing at Starbucks turned web3 founder, engaged in an insightful conversation with Lauren Tierney, investor in web3 at Decasonic. Drawing from his extensive experience in marketing and now as a web3 entrepreneur, Andy shared his vision for the future of commerce on the blockchain. He emphasized how Web3 technologies as well as AI, are set to disrupt traditional commerce models, offering unprecedented opportunities for businesses and consumers to participate in a more inclusive and decentralized economy.

Lauren, on the other hand, offered her perspective as an investor in the Web3 space, delving into the potential impact of blockchain on e-commerce practices. She highlighted the significant impact of web3 on loyalty programs, with the panelists highlighting the potential of blockchain and decentralized platforms to enhance customer engagement and brand loyalty. They explored how smart contracts and token-based reward systems enable brands to build more transparent and rewarding loyalty programs, fostering deeper connections with their customers.


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